Digital Marketing Executive

Reports to: Digital Marketing & Performance Manager

Department: Marketing

Location: Hybrid: 2-3 days in Hammersmith HQ / 2-3 days remote

About Mark Warner

Mark Warner is a leader in active holidays, offering beach club and ski experiences for over 50 years. From RYA-led watersports and LTA racquet sports to guided cycling, fitness classes, and kids activity clubs, our beach club holidays are designed to inspire and engage in spectacular destinations. In the winter, we offer exceptional ski holidays with carefully selected locations and an inviting chalet hotel experience.

With 50 years’ experience we have grown into one of the most highly regarded independent travel companies in the UK. Each year we employ hundreds of staff to work in our overseas resorts and approximately 35 staff within the Head Office team in London. Half of all our holidaymakers have travelled with us before, some many times, with much of our success attributed to the high quality of our staff and their dedication to outstanding customer service.

About the role
 

This is a full-time, hybrid role for a Digital Marketing Executive based in Hammersmith, London, 2-3 days a week. We’re looking for a proactive digital marketer to help optimise and enhance the Mark Warner website and support the delivery of high-performing digital campaigns. Responsibilities include managing paid media campaigns (social and search), creating engaging web content, analysing website data using web analytics tools, and contributing to the wider marketing team’s goals. The role requires collaboration with internal teams to align marketing efforts with the company’s vision of active and memorable holidays.

Key Responsibilities

• Manage and update website content including landing pages, offers, and seasonal messaging, ensuring alignment with brand tone and campaign activity.
• Write engaging website copy as required for new page content, and improve and optimise existing page content.
• Select, edit, tag and upload website imagery and video to improve the visual appeal of the product and optimise overall website performance.
• Support the delivery of web development projects - from briefing requirements to testing updates, QA, and go-live coordination with developers.
• Implement on-page SEO optimisations, meta updates, and keyword tagging, liaising with SEO agencies to ensure recommendations are applied.
• Support A/B and multivariate testing across key pages; collate findings to inform design and UX improvements.
• Support the Digital Marketing and Performance Manager, working closely with the Paid Media Agency to deliver effective and high performing paid search, paid social and digital advertising campaigns.
• Work closely with the Brand Marketing team to produce digital assets for paid media campaigns which align to wider marketing campaigns and brand guidelines.
• Track web and channel performance through GA4 and dashboards; identify performance trends and share insights with the marketing team.
• Keep informed of digital best practices, new tools, and performance innovations to enhance the website and marketing activity.

Skills & Experience

•  2–4 years’ experience in digital marketing or web management.
• Familiarity with web content management systems (WordPress, Umbraco, or equivalent).
• Knowledge of GA4, AdWords, Meta and/or other digital platforms or tools.
• Experience supporting web projects from briefing to testing and launch.
• Flair for writing/editing engaging web copy.
• Good attention to detail.
• Understanding of CRO and UX principles.

Attributes

• Technically confident, curious and keen to learn
• Proactive, problem-solving mindset and strong attention to detail
• Comfortable juggling multiple digital tasks and deadlines
• Communicates clearly and enjoys collaborating with internal teams and external partners